This psychic reading given by Edgar Cayce at his office, 115 West 35th Street, Virginia Beach, Va., this 24th day of February, 1928, in accordance with request made by self - Mr. [165].

Present: Edgar Cayce; Mrs. Cayce, Conductor; Gladys Davis, Steno. Mr. L. B. Cayce and Mr. [165].

TEXT

1. GC: You will have before you [165], present in this room, his enquiring mind and business associations, and you will answer the questions I shall ask you regarding same.
2. EC: Yes, we have the body, the enquiring mind - this we have had in VARIOUS manners before. Ready for questions.
3. (Q) What safeguards should [165] use for conserving his health?
   (A) Taking proper precaution against the varying elements through which the body changes from time to time; that is, take into consideration the varying pressures or varying surroundings that the body meets from time to time. Taking the proper physical exercises to keep the proper stimulation in the system to create that necessary to meet these emergencies, for within the physical being are those conditions necessary to meet the emergencies of the changes that may be brought from time to time in this physical plane. In the mental attitude of life the body finds that in being able to use the varying portions when necessary, and lay those aside when not necessary, the mental equilibrium is kept in much better shape. The ability to do this has been acquired. The ability of the body to meet the same character of emergencies may be acquired in the same way and manner. Do that.
4. (Q) Should the exercise and relaxation consist of tennis or golf or something else?
   (A) Rather meet the needs of all of these in the various circumstances and various surroundings. Each play a different part. Each relax the body, and the mental body, in a different way and manner. Be consistent and be persistent, just as the body is consistent and persistent in its mental activities.
5. (Q) How can more constructive efforts be applied to the carrying on of [165] business?
   (A) In that branching out in the various fields as has been outlined for the body, meeting the various fields, the various changes, as arise in the various sections where the various properties and products of the company are consumed. These, as we see, offer at times rather unusual conditions; yet each time the body finds that most of these are met in the proper way and manner. Just keep these going - for we find in the various fields where these products are being used, these can be expanded to different fields in the various channels as are being opened by the various manufacturing and various centers that use such products.
6. (Q) How can better cooperation be brought about between [165] and [5616]?
   (A) This rather a fly in the ointment at times! Here we find conditions that are at times rather at an at-varience, but one seems necessary to the better well being of the other at times. Rather consider it in that way and manner and we will find these will work out in quite a different way. That necessary balance at times in each individual's life comes by the association as is brought about in the various fields and activities. In this attitude we will find that it would work to better advantage.
7. (Q) What will be the result of plans for increasing output of lacquers for furniture?
   (A) The field is opening wider and there are more of these being used. Hence, in the increasing of the production, this would be well - for we find these are being used more and more, the fields for the outlet of the production are even greater than the production has been. Then the increases in the production would be well!
8. (Q) How can lacquer development plans best be handled in sales department?
   (A) In the general sales department and in the distribution in the various manufacturing centers, these offer quite a different way of approach. There are many outlets in a GENERAL sales management, or general sales effort, and there are direct outlets in the manufacturers' use - which is reached MOSTLY and more effectively, and will ALWAYS be more effective, through personal contact. While in a general sales outlet this may be reached through agencies, or by contact of agencies who have their OWN modes and manners of distributing products. Then we would approach them from the various, or from the different channel, see? There are many manufactures of products in a manner similar that are in need of such products as the lacquers manufactured. Through some of THESE channels connections may be made, through some of the larger outlets of such stations - these as a general agent, or general distributors, would offer an outlet. While that of the manufactures' end needs the direct or the personal touch and application.
9. (Q) When will these plans begin to get material results?
   (A) October - by the 20th or 22nd.
10. (Q) What is the reason for the opposition of Louis Francis of Asheville to [165]'s products?
    (A) Here we find rather an unusual - though it's the same old story, where pre-disposition against such on account of hand-outs on other sides. These may be overcome by the personal contact of [165] WITH Francis, in two to three days' session, and appeal to the inner man - not with money, no! for that would only need be meted again, but for the business - on business, sound business, basis.
11. (Q) When should [165] visit Francis?
    (A) When the next general run is to be made in the factory in which Francis is employed - the products of which comes in June - no, May to June - this year.
12. (Q) How will [165]'s Belding-Hall situation change in the next two months?
    (A) This we don't find changing so much in the way of - this we don't get here.
13. (Q) What should be done about acquiring more machinery for [165]'s factory?
    (A) This, as given, in the general increased production, would be necessary. This may be accomplished through any of those channels as has been set forth by [165] in the manner in which to approach same. By either of these channels, then, add same - for these are necessary. With the broader outlet, the broader outlet brings the greater success - or the greater ability to supply, and being better able to serve, or merits the better results from same.
14. (Q) What business hook-up will arise between [165] and [2467], who is in Milwaukee?
    (A) This we find would be rather well in association of the two here, were some of the conditions surrounding the body changed a bit. To-gether would be very well. These apparently would be a long time in consummation; that is, to meet the exigencies of some conditions, yet would be well, as we see it here.
15. (Q) How can [165] best serve the development of the Association of National Investigators, Inc?
    (A) In that of the word of mouth, from individual to individual - for these are as the laws concerning individual action toward any development that is of an educational nature, whether of mental or of physical development; and from mouth to mouth, or from individual to individual, then from group to group - these are the ways, these are the manners, and by the cooperation with those who are working towards that same development, that the institution may be the source of the educational forces in EVERY way add to the body physical, the body mental, the body spiritual.
16. We are through.

BACKGROUND

1. 4/12/27 He obtained Business Rdg. 165-1, and on 10/10/27 he obtained Life Rdg. 165-2.
2. 2/24/28 He was present for Business Rdg. 165-3, submitting questions.

REPORTS

1. 2/29/28 He referred 5680-1 and 2228-1.
2. 3/11/28 He obtained 165-4, answering questions on business.

Edgar Cayce Readings © 1971, 1993, 1994, 1995 by the Edgar Cayce Foundation