This psychic reading given by Edgar Cayce at his office, 322 Grafton Avenue, Dayton, Ohio, this 27th day of October, 1924, in accordance with request made by Edgar Cayce, himself, regarding these associations.

Present: Edgar Cayce; Mrs. Cayce, Conductor; Gladys Davis, Steno.

TEXT

1. GC: You will have before you the associations of Edgar Cayce, present in this room, Merryle Rukeyser, Charles Meyer, Max Shuster, Morton H. Blumenthal and David E. Kahn, New York City, N.Y., as regarding the formation of a syndicate, or corporation, to handle, or publish, a monthly magazine, including articles written in the psychic state by one, Edgar Cayce. You will tell what would be the outcome of this association, if entered into in this manner and way, and will tell which will be the best way for this to be handled. What would be the financial success from same, the likely amount necessary to handle such proposition, what type of articles should be supplied by Edgar Cayce, and what other type of articles should be included in such a magazine? Who should publish it, if other than this corporation, and who else might be interested in such a publication? You will also tell us if this would be a proper manner, and in keeping with the forces, to exploit the work?
2. EC: Yes, we have these conditions in such an association for such an undertaking.
3. In this association we would eventually find one in the number would be better replaced by some other individual.
4. In this association we find when used for the explorations of such work and phenomena through these channels would be in keeping, as has been given in this: "Should be given to individuals, to classes, to masses and to the whole populace."
5. This would of necessity, in such an undertaking, include many phases, business conditions and relations that should be studied carefully and then acted upon in the manner direct and business like.
6. Such a publication could be made a financial success, with the cooperation of other individuals that cover various phases of Psychic Research, and there would be found many contributors to such a publication. Necessary these be well culled and the correct incentive used in selecting the articles necessary. This also would open fields for other explorations, and these should be looked after in a manner in keeping with the work undertaken.
7. First we would give that such publication be prepared and contracted for publication under the title and supervision of those interested in such work. The amount necessary for the publication would vary according to the size of the volume or magazine publication. Also according to the work and the ability of advertising and business manager to obtain outside help for such publication. The size and issue would also play an important part in this and the manner this would be distributed. There would be a large circulation in a short while by the work of mailing individual copies to many lists that would be prepared by the various members of this organization.
8. The type of contributions from the work of Edgar Cayce may be in a two-fold nature. That of individuals to the Editor and exploit those conditions, and by articles on Subject Matter. These are the character of the work that should be exploited in such publication. Stories, articles, scenarios, information, horoscopes, such may be referred but prefearably disposed of to other publications through these direct channels, for with the acceptance by any scenerio writer of such story, with magazine making appearance at same time, through magazine and other newspaper channels, a success of the publication could be made at once.
9. Others that are considered as authoriites by at least groups of peoples should be approached and interested in such publication. These, we would find some as in these:
   Dr. Bull, New York City. Hereward Carrington, New York City. Joseph Harris (Chandler Harris's son), New York City. Mrs. Harold F. McCormick, Chicago, Illinois. Dr. Kraus and associates, who are studing the phases of

   spiritual phenomena, New York City.
Dr. McDougall and many others.

10. We would find the forces as exercised thorough Psychic Phenomena would guide and guard many of such conditions attending the association as outlined.
11. Necessary that each one of such a group be thoroughly convinced of the possibilities of good to be derived from such work upon which this would be founded, and with the incentives that the publication in each issue would give to the waiting public such information that would assist each individual studying same to find a closer relation to their Maker, without entering into any theory, cism or ism, other than that given in their individual selves, and their study of the force latent in every entity, complete in its relation to its Maker and its associates day by day.
12. With the enlarging of the publication from time to time, we would find would be many changes.
13. In this should this group, association, or corporation better still, find themselves in this:
14. There should be first considered the reason for such a publication being presented to the public by the Editor, Merryle Rukeyser, and the place which such a publication expects to fill in the lives of all individuals waiting, studying, thinking, along the lines that such publications cover.
15. The change that would be found first would be in that of Shuster.
16. We are through for the present.

BACKGROUND

1. 10/15/24 Letter from Morton H. Blumenthal: "...I am enclosing a letter from Mr. Charles Meyer, whose address is 27 William Street, New York City. He is an attorney and I am trying to interest him in the formation of a syndicate or corporation of which you would be president and own 1/2 of the stock. This corporation would take and sell your manuscripts, or better publish a monthly magazine known, say, as the 'Psychic Review,' to include articles and stories by yourself. Those who are now being considered for this corporation are:
   1. Edgar Cayce - president and writer 2. Merryle Rukeyser - editor 3. Charles Meyer - lawyer 4. Max Shuster - publisher 5. Morton Blumenthal - business and financial 6. David Kahn - advertising and business
   "We are anxiously awaiting your first story and desire to read it at your very earliest convenience. Please allot some time in the near future to read on this work which I believe will bring you financial success. If possible send a comedy, an adventure story and a thrilling love story all three original. A big order - but it means money so go to it! The profits of the stories or paper will of course be put in a surplus account to be split up on the stock. You will receive a monthly amount from the profits for your work, of course, exactly as in any other business. As soon as you send your stories for us to read I will come to Dayton to arrange this with you or you can come here to talk with the entire board..."

Edgar Cayce Readings © 1971, 1993, 1994, 1995 by the Edgar Cayce Foundation