(Q) What will keep him best mentally and physically fit?
(A) In considering such circumstances, or conditions as
surround the body and the efforts, and as the body FEELS at
the present trials and tribulations, in KEEPING self in
closer with those ideals as the body has in its training
years had so oft presented, these would in a way - in the
BETTER way and manner - keep the body better fit mentally and
physically. As has oft been given, and as has been given by
those who directed the formative years of the body-physical
and body-mental development, the natural inclinations are to
keep busy - these have been the trainings. Then, to attempt
to be a lazy person, or one inactive, these would NOT be well
- but a thorough diversification of the activities, these
will rest the body mentally and physically, and make for an
acuteness in the mental activities of the body. THIS would
be well.
(Q) Would this change be in business or social life?
(A) Both.
(Q) Will I be able to sell Westinghouse Refrigerators this
year?
(A) They may be sold this year, but most of the deliveries
would be late, or for the coming season.
(Q) Should I take Lauterstein in to full partnership on all
refrigerators?
(A) This would be well to consider. As has been given,
these individuals are rather GOOD for one another in their
activities, manners of approach, BALANCES often one for
another.
(Q) Why do I feel as I do as to complete association in all
matters with Ben Lauterstein? since these conditions have
arisen?
(A) This has oft been given in the comparison of the varied
circumstances as have arisen in the associations of the
individuals. That in the present there is the hesitancy in
the complete surrender is the lack of the whole confidence in
the activities of the body. In this respect, as has been
outlined for this association, well that an equitable,
amicable, even understanding be made BETWEEN the two in their
associations, for the ABILITIES of each are not doubted.
Rather those of the PERSONAL touch, the personal activities
of each. These may be made well, though, one for another.
(Q) What can be done by Lauterstein to overcome it?
(A) This arising, this understanding as has been suggested.
Talk the matters, the circumstances, the conditions over in a
manner wherein each will know, each will understand, that the
weakness in one often becomes the strength in another, and
that the ASSOCIATIONS then MAKE for a check on each activity.
Hence the manner in which they become stabilizers one for the
other.
(Q) Regarding partnership, what basis, considering past
claims are still unpaid?
(A) These, as has been given, should be settled, or an
UNDERSTANDING as to the rights should be firmly established
before any partnership would be wholly, or even in part
agreed to. Then, work on that same basis as each has AGREED
to in their associations from the first.
(Q) Is that fifty-fifty?
(A) That's been the understanding.
(Q) How can I get the representation of Rex Mfg. Co.,
Connersville, Ind.?
(A) That there has been some association with the
individuals who are in charge of the affairs of this company
will make for, through not self's own efforts alone, but
through some of those whom the body has been associated with
in various ways and manners - as those that are in close
touch WITH these, or the Rex Company activities -
Corpress [?].
(Q) Is that a man in Connersville or in N.Y.?
(A) Man in Indiana. Known through associates in Chicago.
(Q) How can I get Alaska Refrigerator account from Gordon of
Redmon & Co. Bankers and Spratt of Rollins & Co?
(A) These, as we find, have been tied with other
individuals, not only through personal association but aid,
as has been given, in the carrying on of the undertaking.
These, as we find, may be approached so that first a divide
in; later in more and more a developing of the business in
this direction, through that association of the Rex people.
(Q) Should I plan to take over Alaska factory to own or just
to represent?
(A) Represent, in the first. Later, when these are better
settled, or better development developed, then this may be
taken in in a closer association. For the next two seasons,
or rest of this and next, would be best as representative and
the aid as may be had in these developments, or the Alaska,
will enable the body to CONTROL without being too responsible
for, other than that which comes TO the body from the efforts
expended.
(Q) Would Gurney be a good factory to represent, of Fon du
Lac, Wisconsin?
(A) These in some directions would be very well. There are
some changes that would be made in this factory before a more
satisfactory, or most satisfactory agreement might be
reached, however.
(Q) Is that because of the equipment?
(A) Because of the equipment. That on account of some of
the POLICIES of some of those in control.
(Q) Would I be more successful in the Refrigeration business
or the furniture business as in Radio?
(A) Refrigeration appeals most to the body and to the body's
activities, on account of its more ACTIVE force, or activity
in this line in the present, and there is more to be
ACCOMPLISHED in this line in the next few years, but for the
LONG time, or long term, the furniture will offer the better
outlet, but don't tie self to either one until developments
in the next eighteen months to two years.
(Q) Would Studebaker, Jr., [Clement Studebaker, Jr.?] be
best man to assist taking over Zero-Zone at Chicago.
(A) Some associates AND Studebaker would be best man; that
is, associates of Studebaker.
(Q) Would Samuel (?) be a good man?
(A) Be a good man.
(Q) Silas Strong (?)?
(A) Not sure enough there.
(Q) Is this the time to see Studebaker, Jr., of Chicago for
a merchandising set-up?
(A) Very good time, when he has rested again - yes.
(Q) Bulova Watch Co. are interested in the Radio Program
Clock - What would be satisfactory basis between them - the
inventor - and our group?
(A) This becomes in its final analysis a sales proposition
for the better development of the proposition, and this may
be made BEST by making a sliding scale of interests with the
manufacturer, as WELL as the distributors of the product, for
the more there are distributed the better the proposition
with the manufacturer and the greater the proposition, or
activity with those to whom and FROM whom there may be
obtained the larger accounts for the advertising, as well as
sales feature. Hence a sliding scale.
(Q) Should Bulova be given the exclusive handling of the
entire proposition, as manufacturing of clocks?
(A) With the proposition in the present status; that is,
with the Radio proposition AND what Bulova has meant TO the
Radio programs of the larger chains, would be well to
consider giving exclusive right for a better proposition in
the sliding scale program - see?
(Q) Will the Clock-Program as set out in the prospectus be
successful?
(A) As a general - not as a whole in toto, but as in a
general would be successful for it offers not only to various
manufacturers an opportunity for the seeing of specific and
definite results in a shorter period - hence a greater price
may be asked for the opportunity of their representation in
the program.
(Q) What will be best way to introduce and merchandise?
(A) This would be best to be introduced through all of the
activities of those that are the advertising mediums for the
programs; that is, as may be considered, for any of the
larger or national advertisers would not only see the sales
represented, but as a medium for the various channels of
distribution for work done, as cars or such are given in the
present programs.
(Q) What Radio station best to work through Columbia
Broadcasting or National Broadcasting?
(A) The National Broadcasting covers the LARGER amount of
the LARGER NATIONAL advertisers. While there are GOOD
accounts, or good through the Columbia, yet those of the
better programs - as are considered as a NATIONAL program -
are through the National, see?
(Q) Would Mr. Bulova, Jr., employ me as a member of his
staff, and in what capacity?
(A) In an advisory capacity in the distribution of the
products of the Bulova Company.
(Q) Should I plan to accept that at once?
(A) By October.
(Q) How can I build up this good will in the meantime?
(A) Just being natural.
(Q) Should I make it on a social basis also?
(A) Don't press THAT portion too STRONGLY, but well to be
considered in its proper relation to the activities of a mode
of the individual's life?
(Q) Should I discuss the insurance machine with Bulova, Jr.?
because of the clock attachment?
(A) Would be well to discuss, but not a great deal of
interest, as we find, would be evinced in the beginning. In
the ASSOCIATIONS as this would BRING a little LATER, would
make an interest in the second or third leasing of the rights
for the clock property, or proportion.
(Q) Reference Midget Maid, household cleaner, I have a
program in my hand for the merchandising at a very small
cost. Is this plan recommended?
(A) Very good plan. We would recommend it.
(Q) What can be added to assist it to be successful?
(A) Put it INTO operations, and it will indicate its weak
points as the DEVELOPMENTS go. Then correct THEM as they
appear, for in various TERRITORIES they will present
different oppositions in the various ways, see?
(Q) How can [
348] fit into that program?
(A) Well as a distributor, or as a distributor's
representative, see - that is, representing those who make
for the larger distributions, or distributors over the
various portions of the country IN the program, see? As a
SPECIALTY man in other words, in the aiding of those who
become the distributing agents, or points. [See
348-7,
Par. R5.]
(Q) Will [
257] be better off with new associates for
handling the manufacture and sale of Midget Maid?
(A) There are those conditions that have presented them-
selves in this proposition that becomes rather of the
personal nature. Hence new associations would CLARIFY the
situation; not necessary that Lauterstein be left out, but
rather that his activities IN the handling of same be
disregarded or left out - see?
We are through for the present.
Copy to Self
Copy to File
BACKGROUND
7/13/31 At 12:15 P.M. he obtained
257-70.
7/13/31 At 5:00 P.M. he submitted further questions for
257-71.
REPORTS
8/04/31 He wrote: "I have never been busier in my life."
8/08/31 See sister's rdg.
459-5, Par. 7-A advising [
257] not
to get involved.
8/09/31 He referred
5594-1.
9/26/31 He obtained
257-72.
Edgar Cayce Readings © 1971, 1993, 1994, 1995 by the Edgar Cayce Foundation