GC: Representatives of the Showers Bros. Co. in space 1501
at 666 Lake Shore Drive, Chicago, Ill. Guy Burnett, the
President; Leslie Sailors, Gen. Sales Mgr., & [
257], Eastern
Sales. Please advise them whether they have fully prepared
themselves to meet the conditions necessary to have a
successful market in point of sales, designs, quality, and
what advice they need to meet the requirements.
EC: We have the enquiring mind in [
257], the associations
and relations here with Showers furniture.
The questions as given here were for consideration in the
past.
As we find, while the connections have been satisfactory in
many respects, there have arisen some questions especially in
regard to some of the lines in specific territory. While the
sales and the connections have not in some quarters reached
as much as had been hoped, in others there has been a very
satisfactory meeting.
As we find, as has been indicated for the furniture mart in
general, those lines that would conform to certain periods
would be and are those that are coming more and more into the
demands in certain fields of activity; while the mediums -
and what may be termed the larger quantities, or the "bread
and meat" grades - are more and more toward the plain. THESE
are the conditions as we find them.
Ready for questions.
(Q) If a change of factory is really necessary, would the
factory run by Hugh Wilkerson, known as Spencer Cardinal,
located at Marion, Indiana, be satisfactory?
(A) If this would be necessary, but - as we find - there
have already been those steps taken for the handling of this
order.
(Q) How will Dunning feel if [
257] wants to switch the
factory again?
(A) This has already been expressed or manifested as a
dissatisfied condition, yet the attitude towards [
257] is a
very satisfactory one.
(Q) Advise [
257] what to do for best interests of fair play
to all concerned?
(A) This has been given, that this should have been handled
through the Showers factory for the best interests of [
257],
best interests of the association and work of the factory.
As to the manner in which it is being or is to be handled,
these we do not find will come entirely to satisfaction. And
some disturbance or disputes will arise from same.
(Q) Was the decision made by the President in reference
General Electric order to the best interests of the company?
(A) As indicated.
(Q) What is next move that [
257] must make with General
Electric to restore the confidence needed to get a big share
of their business?
(A) It isn't necessary to restore anything! It is necessary
that there be such an activity with same, if [
257] is to be
in the position of handling future orders, that may be had
through these channels, to have such connections and
associations that it may be made in compliance with the
specifications as indicated by General Electric
representatives.
(Q) Should [
257] suggest to G.E. anything about the
mouldings or decorations they spoke about, or continue to
make as their sample shows?
(A) This would have been well. And, as we find, would have
been made satisfactory.
(Q) What attitude should Burnett take with them, for the
best interests of all concerned?
(A) That is for BURNETT to say. For those ideals of the
General Electric and its associations, and the ideals of the
representatives should have been or must be one - if there
are to be amiable or satisfactory dealings.
As to WHO shall make the changes necessary for the conforming
to the proper principles in associations of the kind, this is
for THEM to say; not for THESE channels to give.
(Q) How much business can [
257] expect if the friendship is
restored from G.E.?
(A) There's no friendship to be restored; only conform to
the specifications and those activities necessary to remain
or to keep in accord with the policies and the rules and
regulations of the General Electric. And there may be
expected about five hundred thousand dollars ($500,000) worth
of business in the next season.
(Q) Will Dunning come to Chicago if invited by Burnett?
(A) If on the proper basis, yes.
(Q) On what basis or reason can Burnett invite him to be
sure he will come?
(A) That is to make an equitable UNDERSTANDING as to what is
to be accomplished, to be met. But these conditions are in
the past, and not the future - except for future business.
(Q) To aid the future relation please advise who is really
to blame in present situation?
(A) Lack of proper ideas or ideals of each. These should be
made to conform. And policies that are not compatible or
cooperative.
(Q) What improvement can be made in the present line of
samples to meet the Eastern trade demands?
(A) As indicated, the periods. Then the general line of the
more plain, and woods that will stand the wear in the varied
activities necessary.
(Q) Will this market prove satisfactory to [
257], and what
can he do to assure a good volume of business?
(A) As indicated; and we would carry on for the rest of the
period in the same way and manner.
(Q) Please advise Mr. Sailors as to how he can help the
Eastern Division to be successful.
(A) To supply those things necessary, or instill into [
257]
what the policies are and let [
257] conform to the policies
OF the sales management.
(Q) What advice for Mr. Burnett to aid in carrying out the
plans he has to make the company successful?
(A) Carry on. These are very good. We would carry on.
(Q) Will the company be able to make money in 1935?
(A) It should.
(Q) Please advise [
257] as to his approach to the old
friends and former buyers so he will handle his re-entry
satisfactorily, and start off with as few errors as possible.
(A) This has been handled very well. The approach is only
through those same manners in which there have been the
connections heretofore; save, as has been indicated to [
257],
there must be a greater conformity of [
257] to the policies
of the Showers associations and in his dealings with the
trade in every phase of same make for the MORE of the saving
for Showers than the saving for INDIVIDUALS in particular
lines or activities.
(Q) Any advice for [
257]'s health that he must watch in
Chicago?
(A) [
257]'s health and the furniture are not ONE! But this
has been very good.
(Q) What food best for him considering the climate-nerve
energy, etc?
(A) As has been given; it hasn't changed any. Those foods
in the surroundings or that are grown there; and keeping to
those of the alkalin-reacting that are the better; keeping
the eliminations and being mindful of those tendencies as
indicated in the circulatory forces to the soft tissue in
face and head.
(Q) What will bring the close friendship between the three
men of the company that [
257] desires?
(A) Conformity to the policies that are set. Be cooperative
and be open and aboveboard in every activity.
(Q) Explain to [
257] about Mr. Burnett, also Mr. Sailors, so
when they work together each will understand the natures of
the others, as [
257] will show the information to each.
(A) That these should be in those lines as set by Burnett as
to the policies in the various phases of activity. The
others then should lead and follow in those PHASES of same as
pointed out in THEIR activities. Let those all keep true to
themselves and true to one another in their relations.
We are through for the present.
Copy to Self
Copy to Ass'n file
BACKGROUND
6/25/35 He obtained
257-152.
7/17/35 He submitted further questions.
REPORTS
7/23/35 He referred
981-1.
7/27/35 He reported on
325-58 for his mother, and referred
987-1.
8/07/35 He requested
325-60 for his mother and
257-154 for
himself.
8/10/35 See
257-154.
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