This psychic reading given by Edgar Cayce at his home on Arctic Crescent, Virginia Beach, Va., this 3rd day of September, 1935, in accordance with request made by the self - Mr. [257], Active Member of the Ass'n for Research & Enlightenment, Inc.

Present: Edgar Cayce; Gertrude Cayce, Conductor; Gladys Davis, Steno. L. B. and Hugh Lynn Cayce.

TEXT

1. GC: You will have before you the enquiring mind of [257], his associations and business matters, his office, at 206 Lexington Ave., Space 503, N.Y.C., Mrs. [189] his secretary, his factory at Bloomington, Indiana, and the trade in general with whom he does business, as well as other of his associates. He asks for guidance to carry out the Divine promise, to fulfil that expected of him for the good of his fellow man, his dependents, and those who need him for aid or succor. Please review his activities in the new business and tell him whether he has begun to carry out the suggestions in their entirety, and advise him as to his future conduct to afford him the same measure of success as he had in 1928 and 1929. Answer Questions.
2. EC: Yes, we have the body, the enquiring mind, [257]; this we have had before.
3. In the physical forces of the body there needs be those precautions taken that have been again and again suggested, lest with all the success that may be had materially it may only be looked upon.
4. In making corrections in those portions of the body where there is the tendency for the congestion, in the change between the lymph circulation and the activities through the functioning of the organs as related to the general circulation, we find:
5. Through the intestinal system, especially, as we have given, there are those tendencies for the leakages in the blood flow itself. This is a general condition that the body has been warned concerning, and the manners of precautions that must be taken; especially about the exercises physically, the consistency in the eating, the consistency in the manner of taking the time to MAKE for those changes necessary in the general activities of the body.
6. These we would do.
7. As to those conditions about the body, the relationships and those activities pertaining to success:
8. Look not upon that which HAS been. Remember, he that looketh back is as one bereft of the reasons that would make for the activities. If the success is to be put to the same usages that it was when accomplished in the past, what good would same be in thine experience?
9. Such material things should be looked forward to, then rather in the manners as we have oft indicated. Be not unmindful that consistency in speech, in act, in the relationships to thy neighbor, in EVERY way becometh one. And rather let those things that have been be forgotten. Build upon those things worth while, but look not back.
10. In meeting the situations - ready for questions.
11. (Q) Has he budgeted his time properly, when he arises at 7 -
    (A) (Interrupting) Rather let this budgeting be NOT so much for WORK, or as to arising at this time or doing this, that or the other at another time. Improve the mental mind, the physical mind, the soul mind. How much in earnest consideration of thy spiritual self and thy mental self hast thou included in thine uprising and downsitting?
12. (Q) What should be added to his program to round out his day?
    (A) As indicated.
13. (Q) What channels can he now direct Mrs. [189] to further her value to the success?
    (A) Rather that there be kept much of that as indicated by the abilities and the capacities for activities of the body. Rather than directing, listen oft - and then work as working together. This is the better manner of directing.
14. (Q) What field should she now take hold of to aid [257] the most and his factory and plans?
    (A) Just those that she is taking.
15. (Q) [Bro. [2653]] has begun to handle the colors, fabrics, etc., in the Jersey territory, as well as part of N.Y. and Brooklyn. Should he be allowed to follow the card system, as laid out, or is there a better plan and field for him?
    (A) Follow that plan.
16. (Q) Which type will he be able to sell the most of, or should put most of his time to?
    (A) That which he is sold on the most himself!
17. (Q) Does [257] need any additional help for the metropolitan district, than just himse1f and [2653]?
    (A) For the present, as indicated; this has been given.
18. (Q) His assistant Weiselberg begins at Springfield to cover three states in New England. What advice for this territory to aid the man and his proper guidance for [257]'s best interests?
    (A) Let [257] study the situations that have been self's own experience. Then counsel with Weiselberg as to the manner in which that experience may be put into practical use. Of course, the type of the furniture, the type of those things in New England will not be the same exactly as in the Metropolitan. So don't try to sell Weiselberg the idea that because it's used in Newport that it may be used in Bridgeport, or in Providence, or in Lynn!
19. (Q) Tom Cogan for Maine, New Hampshire and Vermont. How best to handle this?
    (A) The same way and manner.
20. (Q) [257] has been writing the factory daily reports, and suggestions and sending in orders. Can this be improved on, considering the attitude of Burnett president, and Sailors sales manager?
    (A) If [257] will follow the suggestions that have been indicated, as to the manner in which the relationships with the factory should be, these will be much better than trying to tell them what to do! Tell SELF what to do, and ask for advice and counsel. The reports are very good, but don't tell THEM what to do!
21. (Q) What next should [257] do to further build into the confidence of Burnett, of Sailors?
    (A) Act correctly towards Burnett as you would have Burnett act correctly towards yourself!
22. (Q) Considering [257] has sent in about 42,000 in business, what effect has it in the minds of the president and how does he feel about [257]?
    (A) This has been indicated to [257] before. READ THAT!
23. (Q) What can [257] do to further strengthen his standing at the factory?
    (A) Just as we have indicated. Those things where the factory thinks are as to what [257] can accomplish, and as to how much money [257] can make for THEM; not for his customers or for himself! That is the way to make standing! Not to gyp anyone, but honest consideration in every instance.
24. (Q) What plan can [257] put into work in N.Y. that will bring him new business and first rate standing with the trade itself?
    (A) Just work!
25. (Q) Where will be his largest returns with the furniture stores or with the department stores?
    (A) Where he puts the most work!
26. (Q) [257] has a magazine basket on his desk made of card- board and burlap. What is the future, and with what trade can it be sold in largest numbers?
    (A) Those of the medium trade in those centers where such things are used. Or to those of department centers where these can be used.
27. (Q) What price will be most popular to the trade?
    (A) The lower price.
28. (Q) Considering the designs that [257] is working on, with the three designers - Pencheon, Gorneau and Hammerstron, which is the best line of ideas for the quickest acceptance of the factory and the trade?
    (A) The latter.
29. (Q) What designs will be best for the fall and winter trade and into the spring - Modern maple, or Modern -
    (A) (Interrupting) The same as we have indicated.
30. (Q) What special features would make us outstanding in the trade?
    (A) This has been given!
31. (Q) Please advise [257] as to his proper introduction and approach to put his ideas over with the factory.
    (A) This has been given also. The manner of [257]'s approach is NOT as it has formerly been, to get the volumes; but the volume WITH that which is most ACCEPTABLE to the factory, that the factory may make the better conditions. These are the manners, as we have SO oft indicated - and which have been so little heeded at times!
32. (Q) Which field are they most interested in?
    (A) FURNITURE!
33. (Q) What stand should [257] take as to the suggestion. of the factory reducing the commissions on Radio Cabinet work? What is a fair rate of commission?
    (A) Dependent upon the prices, as we have been ding-donging before! This depends upon the manner in which same is handled, and becomes necessary that this be shared at least alike by [257] AND factory. And on that basis the commission SHOULD be altered.
34. (Q) [257] is anxious to do business with R. H. Macy. Should he work through Mr. Shaughnessy or Mr. Bryant, they are both on the furniture floor, executive offices at 34th & B'way.
    (A) Bryant.
35. (Q) Considering the Radio Cabinets at the factory now in work, what can or should [257] do to be sure they are being built to specification and right finish for the G.E. company?
    (A) Keep quiet.
36. (Q) Would it be correct or helpful for [257] to write anything at all to Mr. Burnett as to the exercise of special care?
    (A) Keep quiet!
37. (Q) Should [257] go to the factory prior to the shipping of the first cabinets?
    (A) Better to have the inspector go from the plants, than [257]!
    The distrust - if [257] distrusts the factory, how much will the factory distrust [257]?
38. (Q) How does Dunning at G.E. feel at the present time as to the ability of the factory to produce?
    (A) Ask Dunning!
39. (Q) With present set-up and as being made, will G.E. be satisfied with present merchandise?
    (A) THIS has been given. All of these have been covered, if [257] will read what we have given before!
40. (Q) Did [257] do right for his own best interests to agree with Dunning in sending Blue prints to the Carolina factory for them to figure on?
    (A) This has proven for itself.
41. (Q) What effect will their receiving the prints have on [257]'s business?
    (A) None in the present.
42. (Q) Should [257] in any way contact the owners of the Carolina, or the bankers for any future consideration that [257] might want to also -
    (A) This has been given. WAIT until they send for you! They will, if you are the cheese that you think you are in the Carolina!
43. (Q) What will his future be with Showers Bros - This has been given. Look then to self. The manner in which
    (A) (Interrupting) [257] represents and presents the factory (or Showers Brothers), upon THAT depends - and that is - the future of [257] with the factory! See?
44. (Q) Considering all the above development and conditions [257 must meet, please give him the advice he needs to be able to please his factory -
    (A) (Interrupting) This has been given, again and again. The desire of the factory is that [257] be a representative in a manner in which they may be proud of their OWN product and at the same time themselves benefit by the efforts of [257] in that direction. And that is the direction that benefits [257] the most in the association, in the understanding of all concerned. Then work in THAT direction.
45. We are through for the present.

    Copy to Self
    Copy to Ass'n file

BACKGROUND

1. 8/10/35 He obtained 257-154.
2. 8/23/35 He wrote: "My health is better. I've only shown blood once a tiny bit (from the rectum) since you told me to lay off red meat and beer. I took a highball with [668] on Sunday, and Monday a little blood."
3. 9/01/35 He submitted questions.

REPORTS

1. 9/23/35 He requested 325-64 for his mother.
2. 9/27/35 He obtained 257-156.

Edgar Cayce Readings © 1971, 1993, 1994, 1995 by the Edgar Cayce Foundation