This psychic reading given by Edgar Cayce at the home of [257], ... Lane, ..., N.Y., this 4th day of November, 1936, in accordance with request made by [257], Active Member of the Ass'n for Research & Enlightenment, Inc.

Present: Edgar Cayce; Gertrude Cayce, Conductor; Gladys Davis, Steno. Mr. [257].

TEXT

1. EC: Yes, we have the body, the enquiring mind, [257]; those associations and relations, the body-physical and mental; those desires and activities of the body. Many of these we have had before.
2. In the body-physical, as has been given, that as has been indicated we would follow for the betterment of the physical forces. That there have been and are changes in the mental attitude and in the physical reactions by those variations or changes in the environmental influences of the body is indicated in the abilities of the body mentally, physically, even under stress and strain that still exist in many directions. The ability to think, to reason, to analyze more clearly has been and is indicated.
3. Then in the physical forces of the body we find we would carry on in those things that have been indicated for the correction and the removal of those disturbances that have as we find localized in those activities and in those necessities for the use or application of those suggested influences for the body-physical. [Tim for hemorrhoids, etc.]
4. Well that the activities-physical in regard to the relationships in the environmental forces be kept, for these naturally of themselves create for the body-mental and physical a greater capacity. And indeed it may be said that the body is beginning to see, beginning to experience a view of the experiences of life not yet indicated, or a vision as not yet attained. Then, hold to that which is good, keeping the self well-balanced.
5. As has been indicated for the body oft, in this particular body there is the greater necessity for the keeping not merely of a rote, but a budgeting of self, self's abilities, self's application. Not only business, not only the increasing of the capacities in the mental, in associations, in even the abilities of meeting conditions, but the periods for recuperation of body, of mind, of outlook.
6. Hence if the body keeps these we may find the greater and greater strength and the overcoming of those conditions that have been indicated from time to time as to the inability of the body - by so much exertion in some directions, as to cut short even the capacities - to enjoy the fruits indeed as it were of the labors from a material angle. [See 257-10, 257-220.]
7. Ready for questions.
8. (Q) Are the exercises as taken today correct? [As given in 257-172.]
   (A) These as we find are very good. There should be rather the slower rising upon the toes, not bouncing up but as the arms are stretched upward and the deep breath is taken these should be as rhythmic and not too jerky in their activity. These, though, tend to make for the opening of activities along the hips, the spine, the shoulders, the chest, and tend to make for the keeping of the circulation through the breathing in as raised, exhaling through the mouth as bending forward - a helpful and hopeful condition for the body, bringing into play the muscles of the shoulders, the hips. Thus we will relieve those tendencies that have been indicated that have existed in portions of the cerebro-spinal system as related to the lymph circulation and flow through the head and neck. For these as the body will find will tend to make for, morning and evening, the throwing off of refuse as it were from the throat and head and the bronchial tubes. And with the exercises in the open, as recuperative forces at play and at work, will make for the more helpful and the more enlivening of the whole of the body-physical forces.
   The local applications for those conditions in the rectum and the activities through the sphincter centers have been indicated and these as they are used will be found to work with the exercise and with the care and attention as will or should be taken regarding the diets and the general activity.
9. (Q) What meats can I now eat?
   (A) Most any, in moderation - except great quantities of red meats of any kind. Those that are well-cooked in their own juices may be taken, most any of them. Fish, fowl, lamb, roast - provided these are well prepared in their own juices.
10. (Q) What fruits are best, cooked or raw?
    (A) Some for this body are better raw, some are better cooked. Grapes, pears or the like - these are better raw. Apples, apricots, or peaches, are better cooked - as in most other of the small fruits at this season.
11. (Q) Why the pain in the right arm and shoulder? [Neuritis]
    (A) This is from those tendencies of the body-fluids to become congested. Hence as given, well that the sweats and the rubs be taken occasionally to keep the drainages in the superficial circulation worked out. They are the accumulations of poisons, by inhalations, overtaxations, cold, congestion. At various times each of these would affect the conditions. Hence it is well that occasionally - whether once a week or twice a month - there be taken a good, thorough rubdown following sweats, to keep the circulation well-balanced.
12. (Q) Shall I take the sweats with my head in the cabinet or outside?
    (A) Preferably outside, and keeping the head cool with cold water or ice is preferable always.
13. (Q) Please advise how to rid self of dandruff?
    (A) This is of the nature of a disturbance in those portions where the activities of the glandular system become such as not to supply the correct nutriment to the cuticle - or the source of supply that affects the activity. Hence we would find that any good cleanser - as Fitch's, as Wildroot, as Quinine, as any of those that are indicated if kept properly - will dissolve this overflow. Then the exercises, the sweats, the rubs, the diet then to make for the stimulation of the glandular system for the physical correction as well as the other exercises for the local condition.
14. (Q) What phases of local life should body first lend self to the beginning of budgeting of his time and life?
    (A) As has been indicated, this should be kept well-balanced. As has been given, the body before, all work and no play does not work well for any physical body. No relaxation, as the strains the body has worked under, works for hardships.
    These as we would find, give a certain definite time for body recreation, certain definite time for body-rest, certain definite periods for social activities, certain definite periods for religious or spiritual activities and duties, certain definite periods for reading of various natures and kinds - that which becomes appealing to the body in its associations in not only a social and religious and business life but in those things necessary. Then all of these, not just take up one and run to an extreme. For the body's natural tendencies are to be something of an extremist; but keep well-balanced in all of these.
15. (Q) How to improve business ability?
    (A) As in studies of all natures, as in studies of how to play, how to rest, how to read, how to make for better social attainments and the like. Think on these things, then LEAVE them to thine inner self and work at them as they present themselves in their proper order. So in business, as there is the ability to find the body rested from a daily labor. For when one leaves an office, it should the leave office there - not carry around with self, in your pocket, in your mind, in your home or the activities of same! But each thing in its place! So as the activities come about, these will enable the body then to see (and it is what every business individual should see) not only self's own angle but the individual to whom such may be sold - the individual needs as studied in certain directions, and all of these matter. For to enable a body to help himself not only becomes the ability of a better salesman but a more satisfactory one. To sell what is not needed - these are conditions that are especially adaptable in this entity's associations with certain corporations and activities. There are the needs and necessities for specialists in design, in finish, in tone, in all the various qualities necessary. Then this enables the body to get a perspective of all sides of the the situations when meeting the individual application in these associations. These are well to apply in the furniture direction also. For the needs not only of those who are to be the distributors or the wholesaler or the retailer, but enables the individual to see the needs, the demands for and upon the psychological conditions, the uses, the privileges and the activities of the consumer as well. All of these thoughts then taken into consideration enables the individual to make suggestions that are of constructive natures to designers, to manufacturers, to finishers, to distributors. But each in its own place. For as a good salesman, to be able to tell a designer what he should design is not always the best policy; but if the individual as a salesman tells the designer the needs of the CONSUMER, then he enables the designer to see not only the salesman's angle but the consumer's angle, whether this be in a table, chair, bed or whatnot. And these are those very conditions that make for the ability of an individual in the position of the entity here to make an outstanding success. For not only then does the consumer find the body knows his business but that he takes into consideration the individual or consumer's needs and activities. Not only does the manufacturer find then that the needs and demands are taken into consideration but that there is considered the manner in which these are to be produced, the various finishes that meet the various circumstances in various activities and various needs. Not all of the territories that are covered by the entity require or demand or are fitted for ALL types of finish, all types of wood, all types of construction. These are all a part of the entity's study, then. For those things that would apply to one portion of the experience or one portion of the land are not always compatible with the needs or demands in others. Make a study of and apply these - merely suggestions, not demands to those finishing in the various activities whether designers, constructors, manufacturers, finishing or what. All become part of the operations.
16. (Q) Advise [257] as to next procedure in building cabinets for Gen. Elec. since meeting with Simmons and Ford at factory.
    (A) As has been outlined for [257], there are the needs first that there be gotten as it were the pattern or style or designs that are considered for General Electric. And then give such a pattern, such a sample to the factories for their due and proper consideration. Then these are the activities. The entity acts as the inter-between as it were for the moment. Then when there are the attempts for the finish, for the design, do not give destructive criticism but constructive criticism - for the designer, for the place it is to fill, for the finish, for the manner in which it is to be finished or the like. These then are the activities. First procure sample. Second give the outline as to the manner, the type, the character of finish as will suit the designer and the distributor.
17. (Q) Which price cabinet best to build, the six, ten or twelve?
    (A) The twelve.
18. (Q) The factory has requested the six. What shall I do about it?
    (A) Give them the six and advise them or counsel with them that the other is the best not only from the standpoint of the situation of their machinery, but that their cuttings, their activities are better adapted for same. This appears that it would be interfering or counseling in those directions in which the individuals have considered, but as we find - from the products on hand or the timbers or woods on hand and the manners in which these would be able to be handled, the better price not only would enable the body to make a better product but a better price and better all around.
19. (Q) When should first order be started at factory?
    (A) Just as soon as a finished product is acceptable by the distributor.
20. (Q) Any advantage of [257] and Simmons going to factory at Rockford to see present G.E. models?
    (A) Would be most desirable.
21. (Q) When best time for G.E. officials to join [257] to go to Martinsville?
    (A) After there has been a sample built.
22. (Q) Who is best man to depend upon in G.E. firm to support [257] in getting a fair volume of business?
    (A) As has so oft been given [257], there is rather in the G.E. a routine, and to play one against another for any special factory or any special condition ofttimes makes for confusions rather than being helpful. Consequently those that have charge of the special division, the type of cabinet that is undertaken would be ones that would be best for consideration; though others in their various capacities are to be considered and let them decide as to whether they join at this particular time or not. For each individual in this organization (and the policies as we find are not always easy-running, because they stumble over each other in some conditions, but) is depended or relied upon to furnish a certain portion or cog or place in the whole organization.
23. (Q) What should his attitude be to the official Harry Erlicher or G.E. at Thursday meeting in N.Y.?
    (A) That as has been the policy of [257] in relationships to all officers, all officials in their correct capacities as related to the whole activity.
24. (Q) What should he say about the Dunning situation?
    (A) That would be dependent upon how the approach to this is made by the individual. Do not take sides, as has been indicated, in any of these situations.
25. (Q) As to his furniture business, how can he save the business of G.E. for the Acme factory at 40 Vesey St., N.Y.C.?
    (A) There is the necessity here of the insistence on the part of those that complete or finish same to meet the standards that have been set. This, as has been indicated, has been a condition that would and does arise. While in the greater part these have been satisfactory, there is the inclination and tendency to slip in this, that or the other that is not entirely up to the standard.
26. (Q) Is it time to save this factory, to get new business from G.E.?
    (A) Not necessarily so, but it may be for the present. But if these are to be carried on in the general associations or connections, very soon these may be handled altogether from the American.
27. (Q) What should [257] do at Chicago market to further develop his furniture business for factory?
    (A) Those policies that have been set by the organization are very well to adhere to. For as has been given, these while not suitable conditions or policies are policies that are well to be not only adopted but made practical in their application to the trade as a whole, and these as we find would be well to follow.
28. (Q) So far has [257] conducted himself properly?
    (A) Not as a pat on the back, but very good.
29. (Q) Are his new designs in accord with suggestions of Forces?
    (A) These are very good.
30. (Q) What price ranges should [257] stick to?
    (A) Those as we find that have been indicated. Not the cheapest, not the highest, but that as may be termed by all distributors as the "meat and bread" products.
31. (Q) Would you say from $40 to $100 for bedroom?
    (A) This and a little bit higher is the better.
32. (Q) What type designs best for future?
    (A) Again, as we say, not too much of the modernistic and not too much of the conservative, but that as has been and is the GENERAL. For more and more is there the inclination to the modernistic. These we see by the associations and activities in every direction. And the bodies of individuals that are the consumers become the modernistic-minded. Consequently those that are not too extreme but tend in those directions.
33. (Q) Would it be satisfactory to the factory if [257] takes on a line of novelty furniture as suggested by Mr. Gershon, the designer of the factory?
    (A) This would be very good.
34. (Q) Regarding Paris Medicine Co: Since election is over, will Jim Reed of Kansas City, my lawyer, now see the case comes to trial?
    (A) Will be more apt, be more in accord with, and there is just about the sufficient period of time if those in the closer relationships as it were or associations with [257] remind Reed of the necessity of this being acted upon at this time.
35. (Q) What date is the trial really going to be held?
    (A) Called for the 8th or the 11th of December.
36. (Q) Will it go through or will it be further postponed?
    (A) Depends upon how ready are those that handle [257]'s claim, and how insistent they are - especially Reed and those in that group.
37. (Q) What decision has Isaac Orr of St. Louis Union Trust Co. arrived at, new sale through Davis or going through law trial?
    (A) He is still undecided, and there will be - as we find - a greater insistence upon those in authority attempting to hedge or make concessions.
38. (Q) Will the new sale be advised by him, or go through with the trial?
    (A) New sale would not be advised unless it could include the new.
39. (Q) If new sale, will six or seven million price be acceptable to Orr and bank associates?
    (A) No.
40. (Q) What price will be acceptable on present basis?
    (A) Nearer to eleven.
41. (Q) Which of Davis' customers will be final purchase?
    (A) This as we find should be considered out, until there is a decision about the suit.
42. (Q) Will the business be sold with or without Royalty consideration in purchase?
    (A) With Royalty consideration.
43. (Q) Any danger of Isaac Lande, my chief witness, of 70 Pine St., not being able to testify at trial?
    (A) There is danger, to be sure. Hence depositions should be already in hand.
44. (Q) How soon must depositions be in hand?
    (A) Before the first of December.
45. (Q) Any additional preparation needed for trial beyond what Binder & Binder, my St. Louis attorneys, have arranged?
    (A) Have everything in readiness so that there may be no hitch owing to lack of evidence, lack of presentation or lack of all of [Buder & Buder] the time periods necessary under such conditions for the handling or carrying on or presentation of the claim as a whole.
46. (Q) If separate deal is made for sale, what provisions should [257] make to protect the lawsuit and yet be able to accept the new finders fee?
    (A) This as has been indicated. This can satisfactorily only be set by the lead in the lawyer, else [257] would find - as has been indicated - even though there were satisfactory arrangements made - it all taken away by the attorneys.
47. (Q) What effect will Roosevelt reelection have on sale of the new securities the Davis group will offer public?
    (A) It'll be helpful.
48. (Q) What effect on business of nation generally?
    (A) Helpful.
49. (Q) What effect on [257]'s business development and financial gain?
    (A) The nation is building one as a unit in all of these activities. Consequently there will be the tend and trend for a continued upward swing, and the preparations as we find of an unprecedented prosperity as a whole, rather than individuals as of '28 and the like.
50. (Q) Should he in any way attempt to get closer to powers ruling the government or partake in any political movements? At this time?
    (A) Not best as political. As a social, as of a nature that makes for the use of same - not as prizes but as a background, very well.
51. (Q) When will the Paris Medicine Co. deal be settled?
    (A) This would be an impossibility to give, when there are so many possibilities of hitches in this or that direction. If it is called, as we find there will be the attempt to delay - if everything else is in shape - the attempt to settle without the suit. Consequently if these are to be seriously considered or left open because individuals or all of the groups cannot be taken into the meetings, these will be the attempts to delay. As to whether these may be accomplished or whether those in authority will be able to carry through without these depends, to be sure, upon circumstance. For the mind of man is as alterable or variable as the winds, and thou cannot tell from whence it cometh nor whither it goeth.
52. We are through for the present.

    Copy to Self
    Copy to Ass'n file

BACKGROUND

1. 10/25/36 He obtained 257-172.
2. 11/04/36 He was present, submitting further questions.

REPORTS

1. 11/04/36 He referred 1284-1.
2. 11/08/36 He referred 1285-1.
3. 11/22/36 He obtained 257-174.

Edgar Cayce Readings © 1971, 1993, 1994, 1995 by the Edgar Cayce Foundation