This psychic reading given by Edgar Cayce at his home on Arctic Crescent, Virginia Beach, Va., this 12th day of June, 1938, in accordance with request made by the self - Mr. [257], Active Member of the Ass'n for Research & Enlightenment, Inc.

Present: Edgar Cayce; Gertrude Cayce, Conductor; Gladys Davis, Steno.

TEXT

1. EC: Yes, we have the body, the enquiring mind; the activities, associations and relations of [257]; much of which we have had before.
2. In the dealings with individuals in the own material associations, and the spiritual understanding, all of these - as has so oft been given the entity - must be or should be prompted from the same source.
3. And when personal gains are sought for self that it (self) may lord or be in the position to command or demand, then the advice may become stumblingblocks rather than a helpful experience to the entity or to those whom the entity may counsel.
4. For if the blind lead the blind they will both fall in the ditch.
5. These, then, should be the attitudes, in every association, as has been indicated. Not to self-indulgence, not to self-glorification, but not to justification either in that such things are needed for self in its social positions or the like. For these may become as foolishness.
6. For remember, he that is wise keepeth his own lamp trimmed and burning, by not only professing but doing and BEING a channel of blessing to someone day by day, other than self!
7. And whatever the opportunity, whatever the condition that may arise in the material, the mental or the spiritual associations, it must be prompted by the same.
8. For what saith thy law? "Know, O ye Israel, the Lord thy God is ONE!"
9. Ready for questions.
10. (Q) As to Brunswick Phonograph Radio development - how high should price range be announced to the public on first introduction on the popular priced models?
    (A) They should go from the popular price to the higher price. This would be from one-fifty to seven-fifty, and the smaller, of course - the popular price - from ten to twelve-fifty to the one-fifty.
11. (Q) Is present arrangement with [994] installing the equipment at ..., O., the best plan, for national distribution?
    (A) The best plan, provided there are those who are efficient and capable in supervising and overseeing the activities; and those in whom all associated would put implicit confidence.
12. (Q) What place of advantage to all concerned will association of Louis Pacent, Morgan St. & 41st Dr., the engineer of Pacent Engineering Co., have in the completion of the complete combination of phonograph and radio?
    (A) This depends upon what is to be the office of same - as to how much authority there is to be given, whether in the expending or in the manner of installation, or inspection. This depends upon many things, and to say how far it would go would depend upon how far it is to be allowed to go without some check.
13. (Q) Is the equipment now located in the laboratory at Louis Pacent's home in Little Neck, L.I., sufficient to ask the top price, if placed in a fine cabinet?
    (A) If placed or when put in fine cabinet. It's efficient; not sufficient.
14. (Q) Will [994] be able to make a good enough cabinet for this top price Brunswick radio, phonograph combination?
    (A) Make good enough for any of 'em!
15. (Q) Should the cheaper sets of radio be purchased from Emerson since he used the [994] cabinets or from Arvin of Columbus, Ind.?
    (A) This offers the best channel or the best character of equipment for the small, see? (the Emerson)
16. (Q) Should associate [bro.-in-law [1565]] make a preliminary trip with photographs and details in June or July or sooner, or wait until he has samples to carry with him to show to his trade?
    (A) Wait until he has samples, or sufficient of same so that not too much is drawn upon the imagination. For it is the inclination of all to exaggerate; and unless there are the samples, then there may be the inclination to overdraw as to what the possibilities would be.
17. (Q) What cities - if jobbers recommended - should he visit first?
    (A) The central and north-central portions, and south and southwest are in the position for the greater activities.
18. (Q) If direct to retailers what cities first will produce quickest results?
    (A) Pennsylvania, Ohio, Indiana, Maryland, Virginia.
19. (Q) Is the arrangement at [994] properly set-up to pass credits, ship merchandise, and handle all details in connection with the assembly distribution and collections?
    (A) This must be judged by those in authority; if they satisfy [994], or if they satisfy [257] and [1565].
20. (Q) We are employing Mr. Wright of Pacent staff as chief inspector for proper installations. Is he sufficient and capable to carry entire job?
    (A) He is efficient; not overly so. There's too much the inclination to be governed by the moment, rather than the chief purpose. He has the abilities and must be set as to the right manner; and do not make it personal - make it rather for the consideration of the purchaser as well as the builder of same.
21. (Q) With present set-up, prices are planned for $60 list and up to $100. The DeLuxe line $595, and $695. What additional changes recommended to meet public fancy?
    (A) As indicated, from twelve-fifty to one-fifty; one-fifty to seven-fifty.
22. (Q) How many models should we start with?
    (A) Cover all the fields.
23. (Q) Will business conditions be such that we will be able to do a good outstanding job in 1938?
    (A) Should; and it should begin by the middle of July and August; extending, of course, the greater part through September and October.
24. (Q) When will the upturn in business start - what month?
    (A) As just indicated.
25. (Q) What can [257] expect, considering present conditions, for 1938?
    (A) How much is [257] to give? As indicated for the body, this depends upon that EXPENDED; and he may expect the returns in proportion to the purposes for which there is the expending.
26. (Q) What months will be best for Brunswick business?.
    (A) As indicated.
27. (Q) What cooperative plan could or should be worked between the Brunswick Record Co. and the Brunswick Radio & Phonograph Co. to aid one another's business. Mr. Altschuler is president, his address is 1776 B'way, N.Y.C. - Mr. Harry Goetz is a stockholder.
    (A) This may be worked out eventually. Just in the present this will be dependent upon some other things that may arise or develop. These may be held rather in abeyance, but are NOT other than a good prospective position or condition.
28. (Q) What publicity should be given the Brunswick Co., and when?
    (A) Whenever they start or there is a desire that these be in cooperation with the whole activity of the associations. This as we find should have already begun!
29. (Q) What is preventing me from securing G.E. business so far?
    (A) Only the lack of business, as we find.
30. (Q) Are they definitely counting the [994] plant as a source of a supply this year?
    (A) One of the sources of supply, and not definitely. If it's necessary, it's rather the overflow.
31. (Q) Is Hughes working with me in trying to place the business through me?
    (A) Very good.
32. (Q) What would be the best list price to establish on the DeLuxe Brunswick combination ranging from $550 to $750?
    (A) This is as indicated, from the one-fifty to seven-fifty.
33. (Q) Will Julius Kahn of the Republic Steel Co., Cleveland, O., become interested financially in the Brunswick - [994] - [1565] - [257] combination?
    (A) He may eventually, NOT in the present as we find.
34. (Q) Will the phonograph Record player changer Mr. Julius Kahn is perfecting be successful?
    (A) It'll be very good, and is better than some of those already on the market. But many of the manners in which this work is already covered will make for a rather unusual situation as to the handling of same.
35. (Q) How will it compare with Capehart?
    (A) As just indicated, these are covered in patents and in permission for use, see?
36. (Q) What cost should it be to manufacture it?
    (A) This will depend entirely upon the changes that will be required before it may be made in any quantities.
37. (Q) Will [[257] and [1565]] be able to work out ownership with [994] of the [994] Bros. factory of ..., O.?
    (A) Provided [257] and [1565] are able to raise sufficient capital!
38. (Q) Should Pacent have a stock interest in the Brunswick Company now being organized, or what basis to keep his interest?
    (A) Better.
39. (Q) What percentage of the capital stock should be given to Pacent for his services and experience?
    (A) Just as a working interest - should be the basis, see? And what is necessary for the holding of the activities in these directions.
40. (Q) Will we be successful in manufacturing and selling the Porta Desk as shown by photograph on my desk?
    (A) These we do not find so well. They will not take in some sections, and in others they will. This will be rather a mediocre proposition, as we find.
41. (Q) How many can be sold the first year?
    (A) This will depend entirely, as indicated, on what portions or directions or how the interest is aroused in the various sections.
42. (Q) Where best to start?
    (A) Where you are!
43. (Q) Through what channels can the best sales be made?
    (A) Through the regular channel should the best sales come; through the REGULAR channels for SUCH distribution. The desk companies, to be sure!
44. (Q) Through whom should we go?
    (A) The desk companies, to be sure!
45. (Q) Will Lande be successful in obtaining the money for the Schwartzwalder plant in Chichester? [See Reports of Reading 257-196, Par. R3.]
    (A) May eventually. Depends, as we find and as indicated heretofore respecting same; these MIGHT have been all cleared, been perfected through the connections with the G.E.
46. (Q) Will it be physically possible for [257] to handle all these divergent matters?
    (A) The warnings have been given respecting these! Better look these over!
47. (Q) Which ones best to drop?
    (A) This depends upon which of the activities is to be stressed! It is necessary for the body that he stay continually involved; if not, he doesn't appear to himself big enough to handle the whole situations! But do that you do WELL!
48. We are through for the present.

    Copy to Self
    Copy to Ass'n file

BACKGROUND

1. 4/05/38 He obtained Business Rdg. 257-194.
2. 4/08/38 He obtained Ck. Physical Rdg. 257-195.
3. 6/12/38 He submitted further questions.

REPORTS

1. 6/12/38 He referred 1621-1.
2. 6/23/38 He obtained 257-197.
3. 1/11/42 He wrote: "Did you know Ike Lande died?"

Edgar Cayce Readings © 1971, 1993, 1994, 1995 by the Edgar Cayce Foundation