(Q) Reference [bro-in-law [
1565]], my associate, how can he
improve the sales plan?
(A) As indicated, there are certain sections with which he
is acquainted in which the appeal is to certain periods more
than others. Stress those in those particular areas, see?
Just as in the southwest for the periods of the early
settling; while through Virginia, West Virginia, Kentucky,
the Carolinas, Georgia, the colonial; while the eastern or
New England section will have - while colonial, of a little
different nature or type, going more to the Duncan Pfyfe;
while the other goes more to the pyramids or the build up of
the colonial idea.
Then press these and impress that these are as things that
indicate the trend of mind, the trend of the conditions at
the time. It will be found that there will be at least a ten
to twenty percent advance in the sales.
(Q) Reference the salesmen themselves: With whom will we
have the better success, the specialty radio salesmen such as
Middleman at Pittsburgh or the regular furniture salesmen
such as [
994] has been using for years?
(A) Such as [
994] has been using for years, provided there
is the stress made that there will be the needs of turning to
such as the other, unless there is greater stress and
activity.
These are the variations: There are in sections, as
indicated by the Pittsburgh area, specialties that are in the
nature of supplying certain characters or types of
individuals, see? While there are those that have been
builded by long standing, a prestige that the specialty
hinders rather than aids.
(Q) As to N.Y. City itself: Should [
257] endeavor, with
all of his other duties, to sell direct to the stores
himself, or have Ben Stevens or A. H. Mayers to call on the
trade instead? using [
257] as an assistant?
(A) Using [
257] as assistance will be the most plausible.
This will require, in some conditions and under some
circumstances, a greater effort on the part of [
257], but
will relieve him of many of the stressing conditions and aid
in giving the body [
257] a greater scope of activity.
(Q) Will Carl Maesel be a valuable assistant to [
257]?
(A) If you keep him in the right territory!
(Q) In N.Y. territory?
(A) Better get him in Jersey, rather than in New York; or
rather the outlying portions of New York would be better than
closer in - or the departments or specialty or stores of that
nature.
(Q) Will he be of more value in radio or furniture itself?
(A) Radio, we would give.
(Q) Who would be best to assist [
257] in the handling of the
American furniture line in N.Y. City?
(A) Some of those that already have been in activity there -
any of those.
(Q) Any special one you would recommend?
(A) We would stress all of them that are in the activity!
Stevens would be very well - there is a Stevens!
(Q) As to the relations between [
994] and [
257], is [
994]
thoroughly satisfied with the integrity and honesty of
purpose of [
257]?
(A) This is very well. As indicated, there are those
factors to be considered - that there is to be stressed and
held and kept the cooperation in all phases and fields of
activity in these directions. This is a connection that must
be kept.
We are through for the present.
Copy to Self
Copy to Ass'n file
BACKGROUND
8/01/38 He obtained Ck. Physical Rdg.
257-198 answering
questions also as to business affairs.
9/03/38 He obtained
257-199 on health.
REPORTS
9/04/38 GD's note: Codiron comes in tablet form and sells for
$1 a bottle. It is manufactured by the Lawrence
Laboratories, Chicago, Ill.
9/04/38 P.M. He obtained
257-201.



Edgar Cayce Readings © 1971, 1993, 1994, 1995 by the Edgar Cayce Foundation