(Q) Trials have been made at selling Shav-Easys by direct
mail at $2 per Shav-Easy and using sales literature similar
to that in my brief case downstairs. A small test before
Christmas was promising - a present and large test is proving
disappointing. Have you any suggestions as to price,
literature, lists used or as to the likelihood of success in
marketing this article by direct mail?
(A) As we find, while there have been discouraging
reactions, as yet this article can be marketed - through
lists that may be supplied more from certain types that reach
a little different character of prospective customer, that
the changes would be more in keeping with that which has been
promised in these directions.
As to the change in the price, this we do not find would be
well - but there might be some change in the type of
literature, or the manner in which it may be presented
through the types of lists that are more in accord with that
being required; for a great deal of competition, of course,
is being offered in those directions where the supply or
demand in the same region to the prospective customers is, in
this field of activity, by the free. Yet these will soon
pass from the stage of activity, and we wouldn't give this up
yet - for, as we find, this may be made a real success.
(Q) Where can such lists be found?
(A) Those that go-more direct to not exactly the rural, but
more of the rural than to many of those on the lists that
have been used heretofore. As we find, through companies
such as the Comfort, such as the weekly distribution through
the middle west - as the Capper publications; as the same
types or natures that go not exactly to the cheaper but the
more moderate. See?
(Q) Would selling through retail stores prove more
successful, and if so at what retail price?
(A) If they are able to be put into the dollar range, for
certain stores that make a specialty of these, it would be
very well - but, as we find, it would not be so well as that
which may be maintained through the direct sale.
(Q) Are the glasses secured since the last reading [
261-10,
Par. 12-A--13-A] right for my eyes?
(A) Yes, these are very good - and should prove
strengthening; though at times they do tire in the present,
they will be helpful for the eyes.
(Q) There is a tender spot in the region of my gall bladder.
Do you find anything wrong here? [See previous readings on
his gastritis.]
(A) Poor assimilation, as we have indicated, in the lacteal
ducts. If there will be added the properties indicated, with
the intestinal tract or colon kept clear - until the
condition may be removed by the activities of the principles
that will be formed by these, it will be removed entirely.
It is a tendency for the lacteals to regurgitate through the
system.
(Q) Have you any other suggestions as to my present or
future activities?
(A) If you will follow those in hand, respecting the
activities in the larger groups that influence the
relationships of many an individual, and those in the
finance, and those in all the organizations, you'll have your
hands pretty full! Do these well, and then keep the body
physically fit, and - as we find - it would be the better to
keep much in line with that which has been indicated, only
expanding in those directions outlined - and not in too great
an extent there, for the good of self and of all concerned;
that is, self from the welfare of self.
(Q) Would it be well to have a reading for any other member
of my family? If so, which one and what kind of reading?
(A) This would rather be chosen from the circumstances and
conditions that exist in each of their activities and their
associations, and should come rather from within self than
from suggestions from outside forces.
(Q) Any other suggestions for the body at this time?
(A) Be rather mindful regarding the physical outlook, as
indicated - see? Not that there should be neglected those
outlines that have already been followed, or that this
present suggestion should be the ONLY application, but
continue those that have been indicated that are helpful in
making the coordination of all portions of the body from time
to time, adding the specific that has just been given - to
make for the better welfare. These, as we find, will bring
the more normal influences in the activities, making the body
the better channel for the active influences that must of
necessity come through the greatest relationships and
activities of the body; and the better mental and physical
reactions may be expected.
We are through for the present.
Copy to Self
Copy to Ass'n file
BACKGROUND
6/24/33 He obtained Business reading,
261-10, answering
questions.
1/27/34 He was present, submitting further questions.
REPORTS
5/03/34 He obtained emergency Check Physical reading,
261-12
for gastritis.
11/22/34 He obtained Business reading,
261-13 answering
further questions.



Edgar Cayce Readings © 1971, 1993, 1994, 1995 by the Edgar Cayce Foundation