(Q) You will consider the situation surrounding the rental
of umbrellas and beach equipment through Life Guards on
Virginia Beach, and the interest of [
416] in taking part in
an enterprise to purchase the franchise from the town of
Virginia Beach on the following general basis:
Exclusive right to rent umbrellas and beach equipment, for
four months during each year, in return for which furnishing
Life Guard Service, Cleaning of Beach and Revenue to Town on
fixed rate or percentage basis.
Comment on this undertaking and give him any advice that may
be helpful at this time.
(A) This undertaking, as we find, may - with the right sort
of cooperation - become a very remunerative activity.
Without the right associations or undertakings, it may become
a very troublesome proposition.
Two problems offer themselves, then: First, - the ability to
get the whole cooperation, wholeheartedly, from all of the
inns or hotels along the beach. Then, - the proposition to
obtain one who would over see or be as a supervisor of such.
These accomplished, such would be a very good franchise to
have.
(Q) Which of the following individuals would be best to
approach to become partners or hold stock in this
undertaking, considering all angles of the situation: -
Comment as called. First, Hugh Lynn Cayce.
(A) As we find, if circumstances are such that the whole
time might be given through such seasons, this would be a
very good undertaking.
(Q) Leslie B. Shelly?
(A) This would be very well, if there is not the insistence
on the part of Shelly that certain individuals be given
preference in certain stands.
(Q) William Kellam?
(A) This is the same proposition of being able to give
individual time to such an undertaking; though very good
as an assistant or holder of stock in such an undertaking.
Very good in advice and counsel; better in such than in
personal activity.
(Q) Vivien Hodgson or stepson?
(A) This is a very good association, though we find that
problems of individual natures would cause a great deal of
headache here.
(Q) Braithwaite (either Duck or Baby)?
(A) These, again, offer problems of there being the ability
to give individual attention. And these would have to be
watched closely, else you would have the problems and they
the income!
(Q) Graham Hinnant?
(A) Here we would find a different problem; one willing, but
not very conservative or very well given to such. Might be
after a time. This would be a very good association.
(Q) John Smith?
(A) Not so good.
(Q) Willard Ashburn?
(A) Very good as advisor or counselor. In other capacities,
not of any particular value, - other than in the policies as
might be established in such an association.
(Q) C. R. Bryant?
(A) Again a very good advisor or counselor, but of little
practical value save as the monetary help that might be
assuaged or handled through such association.
(Q) Would it be best to offer a percentage of income or a
fixed rate to the town?
(A) If there could be a fixed rate, and then the individuals
acting in the capacity as Guards given so much assured and so
much percent of the income, this would be the better manner.
(Q) What are the chances of getting this franchise?
(A) If some of the individuals considered here are to be as
consultants or associates of the group, no trouble whatever.
That's one trouble with the whole of the proposition, - too
easily influenced by some in groups, see?
(Q) Do you find that a proposition involving income to
town, cleaning of beach and walk, Life Guard Service, and
percentage with fixed salary to boys on stands, would be
acceptable to all interests involved?
(A) This may eventually be worked out. Read all of these as
given. First, the cooperation has to be attained or gained
with each and all of the inns or hotels, see? Then there has
to be the proposition of some individual who would guide or
manage the whole group, as to keeping them in order or seeing
that they are kept in place, with regular drill, regular
activity, regular hours, and ON THE JOB at all times.
(Q) What would you offer the Town for the franchise?
(A) This will necessarily depend upon the ones through whom
the offer is to be made! As we find, this might first be
presented to the Town and the Counselor as a proposition to
be worked out, - and then this considered in line with what
HAS been the income, or the proceeds from such from year to
year as a minimum and a maximum expectancy, see?
(Q) It is desired to be absolutely fair in this matter and
create as little friction as possible. How can this be done?
(A) As has been given. First it is necessary to show the
willingness for cooperation with all of the places, the
hotels, the inns; that there will be the supplying of safety
or of guards at those specified periods, for the privilege
of placing the stands at various places - or for the care of
such as are to act as the guards or guides, see?
All of these should be worked out in detail, to bring harmony
and to make an equitable and a reasonable matter for all
concerned.
(Q) Would you advise that I marry in the near future? [See
416-14, Par. 25-A, 26-A.]
(A) This is to be the choice of the entity itself. If there
are those associations and activities in keeping with the
hopes and desires of each, it would be very well.
(Q) Any advice?
(A) Remember, it's a two-way proposition, and not just
satisfaction of self. That's rather a warning than advice!
(Q) Would you advise that I become affiliated with a real
estate firm here or start one?
(A) Preferably, no; not just at this time. While it is true
that there will be a great deal of activity in the next year,
we find that inside the next two there will be a great many
headaches in such also! [See
416-17, Par. 18-A, 19-A.]
Then do not combine too many local affairs with the
advancement and developments with the Norfolk and Southern or
the Railroad activities and associations, or its departments.
While these may be used as a helpful influence towards each
outside activity - do not let there become - by so much local
activity - any question mark as to whether or not there is
being more attention given to outside than to regular
interests.
We are through for the present.
Copy to Self
Copy to Ass'n file
BACKGROUND
See
416-14 on
9/07/39.
REPORTS
2/02/42 He obtained a Ck. Physical,
416-16, with Par. 12-A,
13-A in re his work.
9/02/42 See
641-9 advising Mr. [
641] that his capabilities do
not lie in the freight office, working with Mr. [
416].
11/05/42 See
416-17.



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