(Q) Is it meant that I should go into the liquor business
for myself, or be employed, or be associated as a partner
and associate?
(A) It may mean any or all of these combined, as the
conditions and developments arise. For, as we have given,
this is to be one of the most active in the next few years of
any business.
To be sure, there will be required a large quantity of
liquors, wines and such, to be imported for the general use,
or demands for the stocking or furnishing of the requirements
by the populace.
And one engaged in the distribution, sale, association as
distributor of individual brands or breweries, would be in
the position to make a safe, sane and remunerative business.
Hence, it may include all of these - as developments go.
To be sure, as given on yesterday, those propositions made
should be looked into; as to the general situations for the
association of self with individuals that would be engaged in
the sale of same, or those engaged in the distribution of
such products would be well to consider; and that which
offers to the body the better opportunity for the advancement
in this line of endeavor should be chosen by the body.
As indicated, there are those individuals (such as [
335])
engaged in the manufacture in the present of malt liquors.
And to get, obtain or associate self in the distribution of
some of these for a given or a particular territory, or to
be associated as the representative to make arrangements with
importers or manufacturers of the various brands of spirits
and the like, would be the channel through which, as we find,
there is offered for the body at present the opportunity to
be independent financially within the next eighteen months
or two years.
(Q) Would it be best to sign up as a distributor instead
of as a manufacturer, or both?
(A) As a distributor in the beginning, with the privilege
of or the proposition to be in the manufacturing and also.
In the distributions of wines, including the California -
which will make a large bid for general distributions. As
for the native wines, or local wines, consider the
advantages that may be had through the Pleasant Valley people
in New York, where there were just the beginnings (as far as
their abilities were concerned) when there was the change in
the situations. For, these - because of their location and
their abilities in certain characters of wines - will be ones
to be reckoned with for the eastern trade!
(Q) Where are the Pleasant Valley people located?
(A) It's Pleasant Valley, New York!
(Q) Just how should I become associated with [
335]?
(A) Either as a distributor of one of the brands or products
(and with same in the present there may be the representing
of the organization headed by [
335], in the arranging for
various distributing points throughout the country), or -
even as intimated - necessity may demand that there be same
arrangements personally made with the foreign or importing
companies.
(Q) Should I go to [
335] direct with the proposition?
(A) Go to [
335] direct. The first approach would be as the
representative or distributor for the product of his
manufacture, in the various places where these are beginning,
for the distribution of these in certain given territories;
as in eastern states, or Long Island, or in individual
cities, or in Jersey, Delaware, Connecticut, or the like.
See?
(Q) What is meant by your intimation that it would be
necessary for me to go abroad in this connection?
(A) It has just been given that there may be the
possibility, with such an association that covers such a vast
territory as planned by the body, that there be known more
of the abilities of the importers to supply the demands;
hence necessitating that the body [
417] (in such association)
go to such a place, see?
(Q) Any particular country?
(A) This would be, of course, to where the greater wines
are made. Switzerland, France or Spain.
(Q) When would be the right time to approach [
335]?
(A) The sooner the better; that is, when conditions are set.
Of course, don't impose self in when other things interfere,
but make the appointment for the CONSIDERATION of such
things, see? for, he is seeking the RIGHT men to represent
him, as well as the body may be seeking an association!
(Q) What firm could I contact to get the exclusive agency
for beer barrels?
(A) These are of a nature or condition that is rather hard
for consideration, for there are many that are entering in,
or are just beginning to make a specialty of these products
at this time. The situation that exists respecting the
necessary requirements for these is rather a peculiar one.
Hence, to have an individual concern that would be that for
which the body would be the representative would be something
of a problem. Be well were there sought out the various
plants that are equipped for the manufacturing of such
products. Then approach through these channels again, with
asking which ones would be the better to represent. Then the
situations may be covered. Because, as given, in many
portions of the country - both the north, east, south, west,
central, and all of these - they are attempting such work,
many on a shoestring, as it were; many on a very depleted
character of machinery; many attempting it, of course, with
insufficient amount of funds, many with very incomplete
machinery for the carrying on. Hence there is a diffusion of
conditions, you see.
But, there are some very good places, though apparently
small at present in their ability to supply; as in Tyrone,
Pennsylvania, as in some smaller towns in Ohio and some in
Michigan.
In the immediate vicinity or district of Tyrone,
Pennsylvania, central portion, you see, near Cleversburg -
yes, Cleversburg, or Leechburg - there is a very good center
for such things, and better equipment than many (as far as
timber is concerned, and the necessary preparations).
(Q) Give name of concern at Cleversburg.
(A) This will be seen in the registrations that are
necessary in the manufacture of this particular character of
product.
(Q) Would the Forces give me a recipe for the following,
that would be superior to any now being offered? Rye,
Bourbon, Scotch, or Wines.
(A) Many of these, in the manner in which they are produced
at the present time, are what may be termed the property of
those that are making same. To change such formulas, or to
give formulas for such that would be superior, would be
rather the going into not only the chemical end but there
would be required a great deal of output of moneys for the
investigation or experimentation. But these, as we find,
may be given.
The true product will be found, after the first six months,
to be superior in sale, in production, to the blended stocks;
though the blended in the first six to twelve months will be
the greater sale owing to the inability of many of the
brewers or distributors to obtain other than that! Hence
those that stock or prepare themselves for the STRAIGHT
GOODS in any of these will be those that will be on the
safer grounds.
(Q) Would it be advisable at this time to purchase a
carload of wine from Mr. Rosenthal of California, with whom I
spoke two weeks ago?
(A) Be excellent, and may be more than doubled in the
moneys.
(Q) Would it be advisable to buy it in bulk of [or?]
bottled?
(A) In bulk would make the more money.
(Q) Would it be wise to go into the bottling business, for
bottling beer and wines, with Mr. Gottersfeld of Jamaica,
L.I.?
(A) Be very good if too much time is not required, and if
there can be the whole confidence put in the associations
in same.
(Q) Does the bottling business require a permit?
(A) It does.
(Q) How should I go about to obtain one?
(A) Through the regular channels, which is obtained from
the government itself, and then also that which may be
imposed by the State.
(Q) What would be a good name to give our brand of wine,
bottled by us?
(A) That which represents the character of product itself
would be well. If a particular kind or character is
represented, the name of the manufacturer of that character
of wine would be the better name. That is, under the name
of your bottling or manufacturing concern, put the name of
the character or kind of wine. This would make it an
individual brand, of course, which would increase as the
product supplies the demand for that particular character
of product.
(Q) Would it be advisable to put up a Christmas package of
assorted wines?
(A) Be excellent. For, strong liquor may be sold by
Christmas, or before, in many portions of the country, to
all of those who have prepared themselves; that is, the
States where there may be distribution. And there will be
no trouble, of course, in transposition into any of the
States!
(Q) What is your impression of the American Package being
arranged by Mike Gans and his company?
(A) We don't get anything here.
(Q) He is of 125 W. 45th St., N.Y. City.
(A) Just fair.
(Q) Is it worth considering?
(A) Wine package might be made much more attractive, and
much better sale, as we find.
(Q) Has he got the proper formulas for making wine?
(A) Best formulas in this country are those that may be
obtained from the Pleasant Valley people, for these are
natives of Switzerland, France and Germany! and this is the
valley where so many grapes are grown, where their sauterne
and dry wine has little under the very best Madeira or
Rhine either!
(Q) You mentioned in yesterday's reading about my efforts
with Mike Gans in connection with the larger distributors.
How can that be accomplished?
(A) This is rather confusing with some of the suggestions
that we have given for the activities, if this channel is
chosen - which we wouldn't advise. However, if the
connections are made with the larger distributors, then you
might be of benefit to Gans and associates - for the
association of the body in connections with others.
(Q) Is it advisable at this time to try and secure the
agency of Long Island for Pickwick ale now being
manufactured by Heffenraffer of Boston?
(A) Be very good time.
(Q) Would it be advisable to connect with and represent
ale manufacturer in Sayville, Long Island?
(A) We would prefer, as we find, those that are outside
of Long Island for the distributing in Long Island.
(Q) Would it be wise to see Budweiser or Schlitz on this?
(A) As we find, some of those through the ones we have
given would be even better than these; as to representatives
and plants.
(Q) Would it be advisable to connect with a Canadian concern
for the distributing of Canadian ale?
(A) Be excellent. Through those in Montreal and the
adjoining vicinities.
(Q) Who would you advise me to see? What company?
(A) These may be found through those same classifications
of distributors, whose activities are recorded in the various
provinces. And, as we have given, it should be those about
Montreal, or in Montreal.
(Q) If I start to manufacture liquor, I would like to start
with a formula that would be superior. Would the rye liquor
be a good one?
(A) This depends upon whether this is to a blend or a
straight. And, as we have given, this would require
considerable investigation, as it were, and we may give
this further, later, than the present time.
(Q) Any further suggestions in regard to the liquor
business?
(A) From the information that has been given, do not confuse
self. Either in associations or to the extent of the
activities of the body in this direction.
As a final warning, or admonition:
Look over the whole situation in all of its phases and
approaches. Consider both the sale (direct, see) and the
representing or distributing of certain brands (that might
be made, or that might be that manufactured by other groups),
and CHOOSE - then - that which seemeth the BEST proposition
under the existent circumstances and conditions. And then
we may aid in giving that which may be a definite brand, or
definite mode or manufacture. But choose first.
(Q) In regard to horse racing, please explain how you find
- or figure - that 3, 7 and 5 will be the winners this
coming week?
(A) This coming three days, as given. It was explained how
the numbers run in each race.
This is figured from the horses that are at this time set
to start. And these numbers are paralleled with the owners
or the jockeys with same.
There is more than one race in each day, see? But these
numbers in their order, or reversed; that is, it may be seven
in the first and three in the others, see?
But these numbers in the races - when the whole number of
seven is started - which is to the higher numbers - sometimes
as many as eight or nine are figured to start, when not ALL
start, see? But these numbers, as we find, would be played
either together, or to end, or to second, or to place.
We are through.
Copy to Self
Copy to File
BACKGROUND
See
417-6 on
10/10/33 in re new business connection.
REPORTS
Question submitted which did not get asked:
"If I am sincere in my feeling toward the furtherance of
Edgar Cayce's work, why cannot - or will not - the Forces
advise my how to get immediate finances to help the present
financial situation of those trying to promote the work?"
10/31/33 See
254-70, Par. 13-A personal message.
11/01/34 He referred Mr. [
716] for a rdg;
11/06/34 he obtained
758-38 for his son;
11/11/34 he obtained
727-1;
11/14/34
Mr. [
730] was referred, and [
734];
733-1.
7/16/35 He
requested
947-2.
2/02/36 Wife [
1192]'s ltr.: "Unless [
417] gets started in
something real soon I hate to think of the outcome."
9/23/36 See
1000-17, Par. 22-A advising her to counsel with
bro-in-law, [
417].
10/26/36 He had
1278-5 for his mother-in-law.
12/02/36 See business rdg.
417-8.
Edgar Cayce Readings © 1971, 1993, 1994, 1995 by the Edgar Cayce Foundation