EC: Yes, we have those conditions and circumstances that
surround such an association. In part we have had these
circumstances, or the perspective of the circumstances,
before. As for the associations, the purposes, the aims,
these have in part been set forth through those agreements
that have been contemplated and made respecting same. The
purposes, aims, desires, that are set forth, these are well.
The abilities of each in their particular field of endeavor,
considering their associations, their abilities in the many
directions, should insure - under ordinary circumstances -
the success of the undertaking. Inasmuch as the
surroundings, the conditions, the times, are unusual, so will
it require that there be more activities on the part of each
in those specific and direct directions to insure the proper
hearing, the proper understanding; else the conditions would
be found to become hard to cope with, should there be made
any radical changes in the policies that have been considered
tentatively and specifically as those to be followed, but
once insured, and the assurance of the producer of the
productions' acceptations in their varied associations, will
insure the success almost from the beginnings.
Ready for questions.
(Q) Is Edward Small qualified as the proper person to be my
partner in ... Pictures, Inc?
(A) Will prove to be trustworthy, so long as the policies
are adhered to that have been agreed upon. When there are
the tendencies for these policies to become of little value,
or stretched in either direction too much, then such an
association would become UNBEARABLE. Hence the necessity
that these be followed in the way that has been set.
(Q) What division of business is he best adapted and
qualified for?
(A) In that of the production end.
(Q) What arrangements necessary now to insure a happy and
successful partnership?
(A) That the policies will be adhered to that have brought
about this association.
(Q) What especial advice on arrangements, contracts, etc?
(A) Those that have been set forth in the policies thus far
would be well to adhere to. These will insure the
relationships to be the most congenial, amiable, and
satisfactory.
(Q) Should we sign lease on Suite No. ... at ...?
(A) With the outlay that is being considered, while this at
a time will appear as to be an extravagance in one respect,
in others will be found to be necessary. We would say, well.
(Q) For how long?
(A) For three years.
(Q) Do we vibrate properly here numerologically and
psychologically?
(A) It's well!
(Q) Are there any other associates we should consider at
this time to perfect our organization?
(A) These should be sufficient for the inner organization in
the present. When there are those periods (and keep it as
such) of necessity of expansion in associations, these will
be well to be considered - but the policy that BROUGHT ABOUT
the association should be kept in the forefront of ALL
negotiations as regarding the association and its work.
(Q) What special branch of the picture industry should ...
Pictures, Inc., cater to?
(A) That which is of the more constructive nature in its
finale, or in its lesson.
(Q) What field in merchandising should we plan for immediate
business?
(A) Those that would act as fills for those of the
educational program.
(Q) Should we distribute independently or through National
organizations?
(A) Are the products such that they may be considered by the
National organizations as they are being produced, then these
will be found to be the better channels for distribution.
While some independent organizations may offer at periods or
times the greater, or greater possibilities for, financial
gain, those of the SAFER will be through the National
organizations.
(Q) If National organization is best, which one?
(A) These should be kept not as wholly open, but that they
may be considered by more than one - and those that make the
best offer AFTER the second production would be the better.
(Q) What will be best type of picture to make first?
(A) That of the appeal to the times, that is so lacking in
the pictural or pictorial industry in the present. That is,
that type that makes for that which is being sought as
remedies for the various conditions that confront
individuals, groups, classes and masses, at the present time.
Not the wholly sensational; but sensational at times in its
daring.
(Q) Who would be best director for us to engage, considering
our present financial set-up?
(A) Some that have been considered would be well to be kept
in those associations in the beginnings. As those that are
not of the OLD school, as it may be termed; nor of the
ultra-conservative; nor yet the ultra-altruistic - but those
that have shown, and do show, by that which has BEEN
produced, the abilities in the direction of the policies that
would be assumed by this association. Of the Crews type, or
the like.
(Q) What price pictures should we endeavor to make?
(A) Not those of the higher, nor yet of the lower order or
type. That which will appeal to the masses, that are seeking
an answer to problems of everyday life, that appeal to more
of the spiritual - though not ULTRA-altruistic.
(Q) Where best to make our first picture?
(A) That should be chosen from, or for, the setting of the
character or type of picture first considered. It may be
done in Long Island, or it may be done in Jersey, or in the
West. WE would prefer those in the East.
(Q) Please give us the thesis or the basis for a scenario
which would cause a sensation in pictures today.
(A) This would require a reading of itself, rather than in
this - for these would come from other channels.
(Q) Would the book "If Christ came to Chicago", written by
Wm. Stead and published in 1894, be a good subject for our
best advantage?
(A) Would be well to be considered in the present, this
type, this characterization, if properly set up. Do not make
it such as to become harmful to those that would consider
such picturization as being blasphemous in its subject.
Rather in the line or type of that, "IF such - " - which is
characterized in the picture or book itself, and may be made
into scenario form so as to be BEAUTIFUL in its aspect -
this, then, would be very much worth while.
We are through for the present.
Copy to Self
Copy to Cayce file
Copy to Ass'n file
BACKGROUND
See
437-3 on
2/12/32 and correspondence under
437-4 Par. R2,
advising that all his rdgs. had been helpful.
5/23/32 He submitted questions, via his friend, Mr. [
257].
REPORTS
He obtained rdgs.
3984-1; 330-1;
4345-1; 4723-1;
1315-4;
253-1; 434-1;
258-1; etc.
1/24/33 EC's ltr. to Mr. [
257] tried to discourage him from
helping people get Business Rdgs: "I have heard Mr. [
437]
say that he does not believe there is a better source to get
the actual low-down on a person's physical condition than
through a rdg., but he doesn't think the business rdgs. are
worth a great deal..."
8/07/33 See
257-116, Par. 15-A--17-A advising Mr. [
257] to
have Mr. [
437] approach the big film companies about
promoting the Harris Color. [See Par. R5 below.]
11/11/33 See
437-6, a Ck. Physical. [See subsequent rdgs. in
the [
437] series.]
