This Psychic Reading given by Edgar Cayce at his home in Pine Wood on Lake Drive, Virginia Beach, Va., this 11th day of May, 1932, in accordance with request made by self - Mr. [2142], Associate Member of the Ass'n for Research & Enlightenment, Inc.

Present: Edgar Cayce; Gertrude Cayce, Conductor; Gladys Davis, Steno. Mildred Davis, H. L. and L. B. Cayce.

TEXT

1. GC: You will have before you the body and enquiring mind of [2142], who is in his office at ..., Ky. You will answer the questions which he has submitted in regard to his mental and material affairs.
2. EC: Yes, we have the body, the enquiring mind, [2142]. In part, or those conditions that influence the body in its present surroundings, we have had before.
3. Ready for questions.
4. (Q) Can you give me any indication of whether we can be successful with the new "midget" electric washer and dryer, we are preparing to introduce early in June?
   (A) This, to be sure, is problematical, dependent upon the conditions that surround those who are promoting the product. The product itself, as we find, has a place, and would fill a much needed place as to efficiency and price. Then the greater question would be the manner of presenting same. This properly presented, even at this period, would be successful. The proper presentation, as we find, would be not only through those channels of the regular nature, but assisting those channels through the general presentation in a more general way or manner.
5. (Q) Have you any suggestions as to price, policies, and selling or advertising plans?
   (A) These have just been included, in that the price should be - as indicated - attractive, owing to circumstances and conditions and the latitude that is allowed in the manufacture and distributing of such as product as the "Midget". Also there should be not only through the regular distributing agencies, but assisting same in the greater delivery, or the policy of presenting these in a more direct channel or manner through the agencies established, establishing sub-agencies, or direct to the public.
6. (Q) Should we be satisfied with a proven "compressor unit" such as Zerozone, or seek something with exclusive patented features for our new electric refrigerator?
   (A) In the consideration of compression units for such refrigeration, there are many conditions to be considered. For the type and the price, which is to be less than the hundred dollars for the four foot space or larger, well that one which has been tested be accepted or taken, rather than that which would require more experimentation, and this type of unit is better than that as from gas or from other types of units. The Zerozone, then, would present, as we find, the better unit for consideration in this refrigeration job.
7. (Q) Should we try to feature a $99.00 low price leader in our new refrigerator line, or just a good medium price line competing with the best in the field?
   (A) We would use rather that as the leader, to meet - rather than compete - those of the regular units.
8. (Q) How about our selling policy? Can we successfully sell to the department store and furniture store field, eliminating the distributor or jobber with our own salesmen, operating out of district offices which we may term "factory branches"?
   (A) These, as we find, would be the better policy, especially so with the type of unit as would be in this refrigeration job.
9. (Q) Can we get the new oscillating type compressor negotiations for which we are now pushing?
   (A) This, as we find, may be eventually obtained, but - as will be seen - will require much more experimentation before it would be an acceptable unit for the work that is expected of same, and would be much better that those beginnings, and the period sufficient to correctly establish self, be made with a unit that has proven to be of the successful type.
10. (Q) What possibilities do you see for us in the electric plate ironer submitted for our consideration?
    (A) The field is good. The unit as presented, as we find, will need some alterations for it to be a perfect unit.
11. (Q) What possibilities in the new dry cleaning machine?
    (A) Very good. These offer a field of endeavor that has not had the consideration heretofore. This also will require, as we find, some further experimentation - but this we would consider most seriously.
12. (Q) What possibilities in the commercial and office wood tile and block flooring invention?
    (A) This is a very good one, but not as plausible as many that are meeting with not the whole success as yet as they should. We wouldn't consider this too seriously, as yet.
13. (Q) Would Leighton C. Leigh of Grand Rapids make a good assistant for me in charge of sales department routine and correspondence, and generally?
    (A) This would best come from Leigh, for there are many conditions that surround the activities of the individual that to some would be questioned, yet the ABILITIES in filling such a position are very evident. There are some more personal things that may not be so satisfactory. These out of the way, would be a different condition. Rather be approached from that angle.
14. (Q) What general advice can you offer as to my procedure with my new employer and associates?
    (A) There has been given the entity its abilities and its weaknesses in meeting its associates, especially in a commercial way and manner. We would not change from these. Knowing first that if one would be successful in dealing with his fellow man, he must give and take alike.
15. (Q) Please interpret more explicitly that part of my last reading, in which it said that things with my old ... connections would be settled by September?
    (A) These, as was indicated in the information given as then - there were channels through which this might be settled without coming to the legal ends; yet apparently these have failed in many ways and manners. As we find, however, there still is the intention (of those that are interested in such) that these be settled by or before that time.
16. (Q) Have I found the congenial associations mentioned elsewhere in that reading?
    (A) These may be made so, and may be made by the associations being made of a cooperative manner as to make for the successful operations in material affairs and manners.
17. (Q) Please advise more specifically in regard to the ... suit. Am I going to win this case?
    (A) This, as we find, should remain in the manner and the way that has been outlined, and - as we find - this will come to a termination (unless all things changes from the intent and purpose, which IS possible) before it reaches the courts.
18. (Q) Is there anything else I should do about it?
    (A) Leave as it is at present. Let it be handled by those having same in hand.
19. (Q) Will I be able to find a buyer or good tenant for my home in ...?
    (A) As we find, this should be accomplished in the early part of the coming month. Either a tenant with the privilege of buying, or a satisfactory tenant that would eventually buy.
20. (Q) Should I hang on to it?
    (A) As we find, you should.
21. (Q) Under the circumstances, please advise me as to what I should do to best provide for my wife's happiness and the future of our four year old adopted son, as well as my own.
    (A) Be a man! from every sense of the word, knowing there are obligations and duties that must be faced, that are at times of a nature that all of self rebels - but keep in the way of that thou hast GIVEN thy word to, will there be the less regrets or the renewing of thy faith in self, thy fellow man, thy God; for the way of the transgressor is hard!
22. We are through for the present.

    Copy to Self
    Copy to File
    Copy to Ass'n

BACKGROUND

1. See 2142-1.

Edgar Cayce Readings © 1971, 1993, 1994, 1995 by the Edgar Cayce Foundation