1/12/42 GD's ltr. to Miss [
2582]:
Dear [
2582]
On December 9th I had a bottle of Adiron sent to you from
Meredith's, our local druggist - $1.10 and c.o.d. charges.
Was this alright, and did you receive it in time to begin
at the proper period?
Yes, a Genuine Black and White Company was such a competitor
that evidently the Plough's had to buy it. Plough's did
have some products on the market that came in a red tin
can. No doubt they have now taken this off the market and
concentrated on the Genuine, which is all to the good - since
the Readings have continually said that the Genuine Black
and White Products were the purest cosmetics on the market.
[GD's note: See Par. R8--R12 [below] indicating Plough's
was the original Co. & Blk. & White was always a division
of it; the word GENUINE being a part of the labeling only.]
I hope you are feeling loads better now and that the bad
weather hasn't gotten you "down." The Adiron should build
you up so you won't take the flu, at least.
We hear from Tom and Mary quite often. Hugh Lynn and Sally
plan to go down there for a visit soon, to help him put
some finishing touches to the book on Mr. Cayce's life -
which is now ready except for a few changes suggested by
the publisher. They seem to be getting on fine in Florida.
Patsy is going to kindergarten and loves it. No doubt you
have heard from Mary, either direct or through her mother.
I know she has a VERY busy life these days. Just taking
care of Tom is practically a full-time job, and then
with the house and Patsy I know there just isn't time
for ANYTHING extra.
Please pardon me for this great delay in answering your
letter. There are so many little dinky things I have to
do that sometimes it is hard to know which to do first,
and then I let something slide that should have been attended
to at once.
With very best wishes for the New Year, and hoping you will
let us hear from you as to how you progress, I am
Sincerely, [signed] Gladys Davis
9/12/69 A. Bass's ltr. to Mr. [...]:
PLOUGH, INC.
P.O. Box 377/3022 Jackson Ave./Memphis, Tenn. 38101
(901) 458-3361
Mr. [...]
The [...] Store
P.O. Box 32
Virginia Beach, Virginia 23458
Dear Mr. [...]:
We appreciate the opportunity to review the statements
concerning BLACK AND WHITE products, and are glad to correct
them.
These BLACK AND WHITE products were originally by Plough,
Inc., approximately fifty years ago and were never purchased
from an outside concern. We are, therefore, somewhat a loss
as to the reference to the original manufacture by a BLACK
AND WHITE Company in Chicago. As far as we are concerned,
the BLACK AND WHITE Company has always been a division of
Plough, Inc.
We trust that this information will be helpful to you in
your promotion and that you are most successful in your
endeavors.
Sincerely yours,
PLOUGH, INC.
[signed] A. Bass, Ph.D., Director of Special Projects [AB/ec]
9/17/69 W. Bush's ltr. to Mr. [...]:
PLOUGH, INC.
P.O. Box 377/3022 Jackson Ave./Memphis, Tenn. 38101
(901) 458-3361
Mr. [...]
Box 77
Virginia Beach, Virginia 23458
Dear Mr. [...]:
In keeping with your telephone request today, I am pleased
to advise that the BLACK AND WHITE COMPANY was originated
by and continues as a division of PLOUGH, INC. Our product
labels still reflect the word "genuine", such as "Genuine
Black and White Ointment", "Genuine Black and White Soap",
and so forth, with which I am sure you are familiar, having
handled these products. In the past, our labels did reflect
the city of Chicago, Illinois.
For your further information, PLOUGH, INC. is the owner of
extensive trademark registration upon the Principal Register
of the United States Patent Office of the trademark BLACK
AND WHITE dating back to the early 1900's. If we can be
of further assistance, please do not hesitate to call upon
the writer, and we wish you good fortune in the continuing
sale of our products.
Very truly yours,
PLOUGH, INC.
[signed] William E. Bush, Legal Director [WEB/ll] AIR MAIL
10/28/69 R. Clapp's ltr. to W. Bush:
Mr. William E. Bush
Legal Director
Plough, Inc.
Box 377
Memphis, TN 38101
Dear Mr. Bush:
Several of our approximately 13,000 members have asked us
questions from time to time concerning your Black and White
Products that, based on current information, we are unable
to answer.
The late Edgar Cayce, of whom you may have heard, recommended
the Black and White Products bearing a Chicago label.
We would like to have you answer the following specific
questions for the benefit of our members: Are the
currently-manufactured Black and White cleansing cream,
cold cream, vanishing cream or ointment made exactly the
same way as they were in the period from 1933-1940 (when
Cayce recommended them), and furthermore, did any or all of
the above mentioned items bear the Chicago label during that
period?
We realize that this may involve considerable "digging into
the files" for your staff, but we would certainly appreciate
your efforts. If these questions are answered, it may mean
additional sales of your products.
Sincerely, Robert O. Clapp, Director,
Membership Services [ROC/bll]
10/31/69 W. Bush's ltr. to R. Clapp:
PLOUGH, INC.
Memphis, Tenn. 38101
Legal Department
Association for Research and Enlightenment, Inc.
P.O. Box 595
Virginia Beach, Virginia 23451
Attention: Robert O. Clapp, Director
Gentlemen:
We are in receipt of your letter of October 28, 1969,
requesting information concerning the BLACK & WHITE Products
of this company.
There have been no basic formulation changes in our BLACK
and WHITE Products; however, as you can appreciate certain
other changes have taken place as a result of advanced
manufacturing techniques and in our never ending desire
to improve product quality.
I shall be unable to answer your question relating to
labeling, as to do so would require extensive searching
into our historical files would entail considerable time and
effort since these files are sealed for permanent storage
and not readily accessible.
We trust that the foregoing will be of some assistance to
you.
Very truly yours,
PLOUGH, INC.
[signed] William E. Bush, (by S. S. - Secretary)
Legal Director [WEB/SS]
3/70 Memo to Robert O. Clapp, A.R.E. Membership Department:
Black and White Products
We frankly don't know if the Black & White Products are the
same as those recommended in 1925 - 1944 by Edgar Cayce.
An official of Plough, Inc. states that there was never a
separate Black & White Company in Chicago, but that for many
years some of the Black & White Products bore a Chicago
label, because of Plough's product warehouse facilities in
that city. An official of the Illinois State Corporation
Commission says there is no record of a "Black & White
Company" in Chicago.
Officials at Plough have stated that they do not know if the
present products ever bore the Chicago label or if product
formulation changes have occurred since Cayce's day.
This undoubtedly raises more questions than it answers but
that is all the information we have at present. Perhaps
another Edgar Cayce will come along and tell us the answers!
In the meantime everyone will have to decide for himself. If
you want more detailed information, the man to write to is
Mr. William E. Bush
Legal Director
Plough, Inc.
Box 377
Memphis, TN
1/10/80 R. Clapp's memo to GDT:
FROM THE DESK OF...ROBERT CLAPP
TO: Gladys Turner
There still seems to be confusion about the Black and White
Company, Chicago. Probably we will never know what the true
circumstances were. You might like to add to your letter
in 2582-1 the attached correspondence [see above] that [...]
and I had with the B. & W. Co. in '69 & '70. ROC
1/18/80 GD's note: See my bracketed note inserted at end of
2nd paragraph in my
1/12/42 ltr. [See Par. R7 above].



Edgar Cayce Readings © 1971, 1993, 1994, 1995 by the Edgar Cayce Foundation